The Overview Page and How We Measure Visibility

Your four visibility scores, how we calculate them, and the charts that show where your brand stands in AI answers.

The Overview page answers one question: how visible is your brand when people ask AI models about your market? It's the first page you see when you open a website, and every number on it comes from your latest crawls.

Your data updates after each crawl, not live. When a crawl finishes, every score, chart, and list on this page refreshes.

Filter What You See

The filter bar at the top of the page controls every score, chart, and list below it.

Filter	Options
Timeframe	Last 7, 30, 60 or 90 days, all time, or a custom date range. The default is the last 30 days.
Location	All your tracked locations, or one country at a time.
Model	All AI models on your plan, or one model at a time.
Compare to previous period	Shows how each score changed against the period just before the one you selected.

Your filters stay in place as you move between pages for the same website. They reset when you switch websites.

The Four Scores

Score	What it tells you	How we work it out
Visibility Score	Your overall AI visibility: how often and how widely AI mentions you.	80% Presence Rate, 20% Model Coverage.
Presence Rate	How often you show up in AI answers to your prompts.	The share of AI answers we collected that mention your brand.
Sentiment Score	How positively AI talks about you.	The share of your brand mentions that are positive.
Model Coverage	How many AI models mention you.	The share of AI models on your plan that mentioned you at least once in your latest crawl.

How the Visibility Score Is Calculated

Visibility Score = (Presence Rate × 0.8) + (Model Coverage × 0.2)

Presence Rate carries most of the weight, because showing up often is what matters most. Model Coverage rewards you for appearing across several AI models, not just one.

For example, say we collected 10 AI answers across 4 models:

6 answers mention your brand, so your Presence Rate is 60%
3 of the 4 models mention you, so your Model Coverage is 75%
Your Visibility Score is (60 × 0.8) + (75 × 0.2) = 48 + 15 = 63%

A brand that appears in half of ChatGPT's answers but never on other models scores lower than one with steady visibility everywhere.

Score Tiers

Score	Tier
80 to 100%	Excellent
60 to 79%	Good
40 to 59%	Fair
20 to 39%	Poor
0 to 19%	Critical

Reading the Change Arrows

With Compare to previous period switched on, each card shows how the score moved:

An up or down arrow with a percentage: The change against the previous period of the same length. If you're viewing the last 30 days, you're comparing against the 30 days before that.

"New": You had no score in the previous period, so there's nothing to compare against yet.

A dash: There's no data for the previous period.

The arrow shows direction. The tier shows level. A score can rise and still be in the Poor tier, so read both together.

Charts and Breakdowns

AI Visibility

Your Visibility Score over time, one point per crawl. Hover over a point to see its date and score.

Competitors

Your visibility next to your top competitors over time. Hover over a colored dot at the top right to see which brand it is, or click View all competitors to open the Competitors page.

Presence by Model

Your Presence Rate on each AI model, so you can see which models mention you most and which don't.

Color	Presence Rate
Green	70% or higher
Yellow	40 to 69%
Red	Below 40%

Sentiment Analysis

How your brand mentions split into positive, neutral, and negative.

Top AI Internal Queries

When AI models answer a prompt, many of them run their own web searches first. This list shows the searches they ran most often, with how many times each came up.

These make useful content ideas, because they show the exact phrases AI models search for when they research your market.

Search Console Sync

Connect Google Search Console to see your top 20 Google search queries next to your AI data. This is available on Growth and Pro. To set it up, read Connect Google Search Console.

When Your Overview Is Empty

What you see	What it means
First crawl pending	No crawl has finished yet. Your results will appear here shortly.
Crawl in progress	We're collecting your results now.
No data for these filters	Your crawl is done, but nothing matches the timeframe, location, or model you picked. Try a wider selection.
Nothing found yet	AI didn't name your brand in this crawl.

FAQs

Why is my Visibility Score low?
Usually because AI models rarely mention your brand for the prompts you track yet. That's common for newer brands. Check that your detection keywords in Websites Settings cover every name AI might use for you, then work through your Actions page.

Why do my scores change between crawls?
AI models don't give the same answer every time. Answers change with their training, the web pages they find, and the location of the question. Look at the trend over several crawls rather than one result.

Why does Model Coverage look high when my Presence Rate is low?
Model Coverage only needs one mention from a model to count it. Presence Rate counts every answer. You can appear once on each model and still be missing from most answers.

Why don't you track my position in AI answers?
AI answers usually name only a few brands, and their order changes often. What matters most is whether you're mentioned at all.

How far back does my data go?
We keep all your history. Choose “All time” in the Timeframe filter to see it.

💬 Have a question about your numbers? Click the ? icon at the top of your dashboard and choose Contact us.

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