Overview Analytics

A high-level summary of your brand’s visibility, mentions, sentiment, and competitors across AI models

Overview Analytics

The Overview Analytics page gives you a high-level snapshot of how your brand is performing across AI models. It brings together visibility, mentions, sentiment, competitors, and trends in one place, so you can quickly understand where your brand stands and what to focus on next.

This page is usually the first stop when reviewing performance or tracking changes over time.

What You’ll See on the Overview Page

Filters and Time Range

At the top of the page, you can refine your data using filters:

  • Filter by Group – Focus on a specific prompt group

  • Filter by LLM – View performance for individual AI models

  • Filter by Location – Understand geographic visibility where supported

  • Date Range – Analyze results over the last 7 days, 30 days, or a custom period

These filters update all widgets on the page in real time.

Visibility Score

The Visibility Score shows your average brand visibility across AI responses within the selected time range.

  • Expressed as a percentage

  • Reflects how often your brand appears compared to tracked opportunities

  • Includes a trend chart to show growth or decline over time

You can also toggle Competitors to compare your visibility against other brands mentioned alongside yours.

Presence by LLM

This section shows whether your brand is mentioned in responses from different AI platforms like OpenAI, Claude, and Gemini.

  • Displays average brand presence per LLM

  • Helps you identify which models mention your brand most often

  • Useful for prioritizing optimization efforts for specific AI platforms

Recent Mentions

The Recent Mentions panel shows real examples of how your brand appears in AI responses.

For each mention, you can see:

  • The AI model that generated the response

  • The context in which your brand was mentioned

  • Whether the mention is positive, neutral, or negative

This helps you understand how your brand is being described, not just how often.

Top Competitors

This section highlights brands most frequently mentioned alongside yours.

  • Ranked by frequency of co-mentions

  • Shown as a percentage for easy comparison

  • Useful for identifying competitive positioning in AI answers

This data helps you spot emerging competitors you may not be tracking elsewhere.

Brand Sentiment Analysis

Overview Analytics also includes sentiment analysis for brand mentions.

  • Total number of analyzed mentions

  • Breakdown into positive, negative, and neutral

  • Visualized with color-coded bars for quick interpretation

This gives you a fast read on brand perception across AI outputs.

Why Overview Analytics Matters

The Overview Analytics page helps you:

  • Monitor brand visibility trends at a glance

  • Compare performance across AI models

  • Identify competitors appearing in similar contexts

  • Track sentiment changes over time

  • Decide where deeper analysis is required

Instead of reacting to isolated mentions, you can make data-driven decisions based on the full picture.

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