Prompt Analytics

Understand how a specific prompt performs across AI platforms and where optimization opportunities exist

The Prompt Analytics page provides detailed insights into how a specific prompt performs across different AI platforms. This is where you analyze individual prompt performance, track brand mentions, and discover optimization opportunities to improve your AI visibility.

The page is organized into six main sections, accessible through tabs at the top:

1. Overview Tab

The Overview tab gives you a high-level summary of your prompt's performance.

Overview Tab

Top Performing LLM

Shows which AI model mentions your brand most frequently for this prompt.

Visibility Score Chart

Tracks your brand's Visibility Score over time for this specific prompt.

Features:

  • Area chart showing visibility trends

  • Toggle to compare performance with competitors

  • See how your brand stacks up against others

Presence by LLM

Horizontal bar chart showing which AI platforms mention your brand.

What it shows:

  • Average mention rate per AI model (ChatGPT, Claude, Gemini, etc.)

  • AI models sorted from highest to lowest presence

Answer Section

Displays the actual AI-generated responses for this prompt.

Features:

  • Timeline slider to navigate between tracking sessions

  • Tabs to switch between AI models

  • Your brand is highlighted throughout responses

  • Hover over citations to view source details

  • “Mentioned” or “Not mentioned” badges per model

2. Sources Tab

Displays all sources cited by AI models when answering this prompt.

Sources Tab

What you'll see:

  • URLs cited by AI models

  • Usage count: Shows how often a source is being cited in AI-generated responses, helping you spot sources that appear repeatedly

  • Which AI models cited each source

  • Source metadata (title and domain)

  • Last seen: When the source was most recently cited

  • First identified: when the source was first discovered

Usage count shows a recurring pattern, but “last seen” helps understand if a source is still being cited.

Why it matters: Understanding which sources AI models cite helps you identify link-building opportunities and content partnerships.

3. Search Queries Tab

Shows search queries AI models used to research answers to your prompt.

Search Queries Tab

This is similar to keywords in traditional SEO. Like humans, AI models search the web and generate queries to find relevant information.

What you'll see:

  • Queries used by AI models

  • Frequency of each query

  • Which models used each query

  • When queries were first/last used

Why it matters: Reveals how AI models interpret and research your prompt, giving insights into what content to create.

4. Brand Rankings Tab

Shows how your brand ranks against competitors for this prompt.

Brand Rankings Tab

What you'll see:

  • Your brand's position

  • Top 10 competing brands

  • Visibility scores for each brand

  • Brand logos and websites

Why it matters: Understand your competitive position and identify brands to monitor or outrank.

5. Brand Mentions Tab

Provides a detailed view of every instance where your brand is mentioned.

Brand Mentions Tab

Sentiment Filter Bar 

Filter mentions by sentiment - positive, negative, or neutral.

This bar displays the count and percentage for each sentiment type.

Model Filter 

Filter mentions by specific AI models to view platform-specific sentiment.

Mentions Table 

Lists all brand mentions with:

  • Context snippets from AI responses

  • Sentiment indicators

  • AI model that mentioned you

  • Timestamps

  • Expandable view for full response context

Why it matters: Helps you monitor how AI platforms talk about your brand and identify sentiment patterns.

6. Settings Tab

Manage prompt configuration and settings.

Available actions:

  • Change location: Applies only to future responses; past data is not affected

  • Additional prompt (ChatGPT only): Add clarification or follow-up context when a prompt is ambiguous or too broad

  • Update models: Update AI platforms to track (affects future data only)

  • Update prompt status: Set a prompt to “inactive” to skip the data refresh for this prompt or reactivate it to resume tracking

  • Delete prompt: This will permanently remove all associated data, history, and analytics. If you may need this data later, consider pausing the prompt instead

Related Documentation